To lead decor surfaces and bathroom business, inspire, create space of happiness, and elevate living standards with design innovations.






  • Strive to develop and design decor surfaces, bathroom and integrated complimentary products to achievethe highest customer's satisfaction in aesthetic and functions using innovations.
  • Develop distribution channel to meet every customer needs, covering all living spaces and adaptable tomarket changes.
  • Reinforce status as the most admired and trusted brands in decor surfaces and bathroom business.
  • Strengthen the organization and develop management system that encourages employees to maximize potential.
  • Conduct business in accordance with ESG principles covering environmental, social and governance aspects.