April 28, 2026 – SCGD revealed its Q1 2026 operating results, recording a profit of 247 million THB, a 14% increase, and an EBITDA of 780 million THB through efficient cost management despite global market fluctuations. The company is moving forward with its “Regional Optimization” strategy via four proactive long-term growth pillars: pushing Vietnam as a primary production and export base, accelerating the expansion of glazed porcelain tile production capacity at the Pho Yen factory to meet demand in Vietnam and global export markets, and centralizing Thai production to reduce costs and increase profitability and competitiveness against imported goods. Additionally, the company is establishing Thailand as a Hub of Innovation to develop High Value Added (HVA) products to meet diverse demands and lifestyles while continuously increasing the proportion of alternative energy usage.
Mr. Numpol Malichai, CEO and President of SCG Decor Public Company Limited (SCGD), a leader in the decorative surface and sanitary ware business in the ASEAN region, stated: “Q1 2026 operating results remain strong, showing continuous profitability despite a volatile and challenging market. Profit attributable to owners of the parent stood at 247 million THB, up 14% from the previous year, with an EBITDA of 780 million THB. EBITDA on Sales was 14.1%, an improvement from the previous year and close to the previous quarter due to efficient cost management and operations. Revenue from sales was 5,552 million THB, a 7% decrease from the previous year. Excluding foreign exchange impacts, revenue from sales decreased by only 4% from the previous year due to higher sales revenue in Vietnam.”
Amidst the conflict in the Middle East affecting energy prices and rising shipping costs—though the business impact remains limited with exports to the Middle East accounting for less than 1%—SCGD continues to implement proactive measures to manage energy cost risks to minimize business impact. The company is proceeding with its Regional Optimization strategy to enhance cost competitiveness and elevate production efficiency both domestically and internationally to maintain long-term competitive potential and market share through the following four approaches:
1) Elevating PRIME Vietnam as a growth pillar and a primary production and export base in Q1 2026.
PRIME recorded ceramic and glazed porcelain tile sales of 11.8 million square meters, selling over 3.9 million square meters of glazed porcelain tiles in Vietnam and for export, a 44% increase from the previous year. Recently, the company invested approximately 660 million THB to increase glazed porcelain tile production capacity by 6.6 million square meters at the PRIME Pho Yen factory in Vietnam. Upon completion in 2027, PRIME’s glazed porcelain capacity will increase to 33.4 million square meters, or 40% of its total production capacity, to support the growing domestic market and exports to various regions.

2) Centralizing production lines in Thailand to reduce costs and adding new production lines to increase profitability.
This involves moving ceramic and glazed porcelain production lines to the same area to operate at full efficiency and increase productivity, resulting in lower production costs per unit and reduced manufacturing and administrative expenses. Simultaneously, the company is investing in new glazed porcelain production lines to meet demand for large-format and diverse tile designs, increasing competitiveness against imported tiles. Completion is expected within Q3 2027, with a total production capacity of 44.5 million square meters per year, which is sufficient for market demand. With a strong competitive cost structure and a diverse product portfolio, this will help maintain leadership and market share in Thailand continuously. This centralization is expected to result in related expenses of approximately 679 million THB, most of which are non-cash items. However, after considering project returns following these expenses, the project’s Payback Period and Internal Rate of Return (IRR) remain at levels consistent with the company’s investment criteria according to current estimates. Both projects reflect SCGD’s Regional Optimization strategy, aiming for holistic production base management to support long-term growth.

3) Meeting the needs of all customer groups through Deep Customer Insight coupled with modern product innovation and technology (Production Intelligence).
To maintain market leadership in the domestic decorative surface and sanitary ware business, High Value Added (HVA) products accounted for 36% of total sales revenue. The Smart Value Product (SVP) group, which offers quality products meeting standards at accessible prices, meets consumer needs across all segments during market slowdowns, accounting for 18% of sales revenue.
4) Increasing the proportion of alternative energy by accelerating the use of biomass and solar energy.
To continuously reduce energy costs, the company currently utilizes over 25% biomass fuel following the installation of additional biomass units at the Hot Air Generator (HAG) in Nong Khae Industrial Estate, Saraburi, which was completed in February 2026. The company also utilizes solar energy for over 13.6% of its energy needs.

Mr. Sitichai Sukkitprasert, CFO of SCGD, stated: “For Q1 2026, we continue to see steady growth in the sanitary ware business, particularly in ASEAN, from both increased sales and additional overseas distributors. Sanitary ware sales abroad reached over 141 million THB, with the dealer network increasing to 212 from 201 in the previous year. Meanwhile, we continue to expand the decorative surface business through participation in global trade fairs and events to meet customers and partners and present new innovations and solutions. In terms of innovation, PRIME Vietnam has developed tiles integrating surface technology that absorbs light during the day and emits light in low-light conditions, adding a new dimension to product utility. Additionally, the Complementary Products business continues to grow, with sales of over 114 million THB, up 6% from the previous year, featuring main products such as adhesive mortar, grout, kitchen countertops, and doors and windows”.

“All of this reflects SCGD’s potential for proactive adaptation, leveraging our strengths as an ASEAN player to create continuous growth amidst global challenges. We aim for disciplined cost management, increasing profitability and market competitiveness through production base management alongside product innovation. Through SCGD’s operational and investment strategies, the company reflects a strong financial position with over 9 billion THB in cash and cash equivalents, while the debt structure remains manageable with a Net Debt to EBITDA ratio of 1.1 times. The company prioritizes investment budget allocation while focusing on investments that support long-term business growth,” Mr. Numpol concluded.