SCGD x COTTO showcases innovative tile, sanitary ware, and faucet products, highlighting the concept of “Reform the new Sustainability, made by you,” emphasizing the importance of climate change At the Architect Fair '67 Between 30 April - 5 May at Challenger Hall, IMPACT Muang Thong Thani
Mr. Numpol Malichai, Chief Executive Officer and President of SCG Decor Company Limited or SCG Decor (SCGD) revealed that climate change or Climate Change at present is something that must be jointly adjusted to reduce it. In ASEAN, greenhouse gas emissions SCGD and COTTO are market leaders in surface decoration products and sanitary ware. Therefore, we give importance to sustainable development in every production process by increasing the proportion of alternative energy use, using low-carbon energy. Energy from biomass, including circular economy management, managing waste to create value, and improving production technology to be more efficient. And has minimal impact on the environment. They aim to be a NET ZERO Carbon Emission organization by 2050 to create well-being for people in society.
Recently, SCGD and COTTO have joined forces to bring various models of products and innovative surface decoration products, sanitary ware, faucets, and bathroom accessories to be exhibited at the Architects'67 booth. The design and decoration of this year's booth are inspired by reflecting on the issue of global climate change. It is presented through the shape of the melting of glaciers or Iceberg cracks, which is an effect of global warming under the COTTO concept “Reform the new Sustainability, made by you,” which is divided into four main halls:
1. SEA REFORM is focused on the problem of sea levels rising by an average of 3-5 millimeters per year from the melting of glaciers. Through presenting products in the form of exciting Art Installations, such as
2. LAND REFORM designs the area above the ground. Reflecting the effects of the floods Showing products: floor, wall, and ceiling panels, Ultra Veneer Flooring - LT By COTTO, which is VIRGIN MATERIALS, free of dangerous chemicals and formaldehyde. From the Zero Waste production process
3. TEMPERATURE REFORM showcases interior tiles in warm and cool tones, conveying the problem of temperature changes increasing at an average of 1.2 degrees Celsius per year. It also presents the “X-Strong Collection” product, an innovative scratch-resistant tile that can carry a lot of extra weight, Including the newest "KLIRR Collection" sanitary ware and faucets.
4. TIDES REFORM addresses the problem of changes in water flows due to climate change. And impacts on the underwater ecosystem. Presentation of faucet products and bathroom decoration products in many sizes and colors.
In the lobby hall area, Decorative designs have also been replicated to reflect the melting glaciers. Through the Clay Decor Collection, products have received standards for the values of volatile substances (GREENGUARD), Green Label Singapore standards (GREEN LABEL SINGAPORE), and safety standards in the European Union (CE and European Fire Testing Classification).