SCG Decor joins forces with two leading brands, COTTO and PRIME targeting Vietnamese architects and designers

Mr. Jakkrit Suwannasilp, Chief Marketing Officer of SCG Decor Public Company Limited or SCGD, and Managing Director of PRIME Group Company Limited, along with Mr. Somkul Boonma, Marketing Director of SCG Ceramics Company Limited or COTTO, recently hosted "The Grandeur Gatherings" event in Vietnam. This event was aimed at welcoming architects, interior designers, and influencers who play a vital role in shaping trends and selecting products that cater to the preferences and lifestyles of Vietnamese consumers.

Various innovative products were showcased during the event, including VIZIO sanitary ware and Smart Toilet products. These products are not just ordinary sanitary ware, but they are designed to align with health and hygiene trends, offering unique features such as automatic seat covers with warming systems, touchless flushing systems that utilize UV rays for self-cleaning, and ULTRA CLEAN+ coating to minimize germ accumulation.

SCGD is more than just a leading player in surface decoration and complete sanitary ware business in the ASEAN region. Still, it is also committed to expanding its operations in ASEAN by joining forces with related companies and promoting COTTO. COTTO is not just Thailand's top sanitary ware brand but also Asia's most influential sanitary ware brand. SCGD aims not only to compete for market share with the number one brand in various countries but to win, as demonstrated by its participation in the "ASIA's Top Influential Brands Awards 2023".

PRIME, SCGD's subsidiary in Vietnam, is a trendy brand that offers a wide range of products to cater to consumers' diverse lifestyles. Among these products is the X-posh faucet, which features a simple and unique design that reflects the urban lifestyle. In 2019, it received the Product Design category award from the Red Dot Award for its Sustainable Design concept, emphasizing customer needs and environmental preservation.

Additionally, the company offers wall-hung sanitary ware perfect for limited living spaces and slim seat covers that provide high flushing efficiency. The Triplex Flush water system, which uses 3/4.5 liters of water coated with Hi-Yen, helps reduce stains and ensures easy cleaning.

Overall, "The Grandeur Gatherings" event served as a platform for SCGD and COTTO to showcase their commitment to delivering innovative, high-quality sanitary ware products that meet Vietnamese consumers’ evolving needs and preferences. As it continues to expand its presence in the ASEAN region, SCGD aims to strengthen its position as a leader in the industry by offering products that combine functionality, aesthetics, and sustainability.