SCGD sends the COTTO brand to win the award for best Asian brand with the most influence on consumers of the year

It is confident that it will maintain the No. 1 sanitary ware and faucet championship as targeted, with over 5-billion-baht sales.

Mr. Numpol Malichai, Chief Executive Officer and President SCG Decor Public Company Limited or SCGD, the leader in surface decoration and complete sanitary ware business in ASEAN, revealed that SCGD is currently number 1 in sales of sanitary ware and faucets in Thailand under the brand COTTO and has a primary strategy to Expanded the sanitary ware business to grow and maintain its leadership position in the surface decorative materials and sanitary ware industry in the ASEAN region, by promoting and pushing the sale of products with added value (HVA) that meet the needs of customers in various groups more, as well as pushing premium products to expand the market further. In addition, we have also collaborated with partners. German world-class innovation leaders in sanitary ware, HANSGROHE and AXOR, are preparing to revolutionize Thailand's luxury lifestyle sanitary ware market and expand further in ASEAN.

COTTO sanitary ware and faucets recently received the "ASIA's Top Influential Brands Awards 2023" award, Asia's best brand. To find the best brands that win the hearts of consumers in various industries from 7 countries in Asia. Covering the entire country, Singapore, Malaysia, Indonesia, Vietnam, Philippines, China, and Thailand, it is expected to help build consumer confidence. It is beneficial to the operational plan to increase sales. Including the export of sanitary products, Faucets, and bathroom accessories to meet the goal of being number 1 with total sales of over 5 billion baht through various distribution channels covering the entire region, including Vietnam, the Philippines, and Indonesia, including more Asian countries. HVA products in SCGD's sanitary ware and faucet group include Smart Products equipped with automation systems such as Smart Toilet automatic sanitary ware or environmentally friendly product groups. There are innovations for convenience and cleanliness, such as the Automatic Faucet, a brilliant faucet that reduces contact, presented as a solution that customers can choose to Mix & Match by themselves, etc.

SCGD's sanitary ware and faucet business is another main business, accounting for approximately 20% of the revenue from the total sales target of approximately 30,000 million baht in 2024. The company is confident that it will still be able to hold market share. In terms of sanitary ware and faucets in Thailand, it is number 1, or approximately 33%.