SCGD moves forward with its strategy to build on its success in ASEAN, pushing COTTO to be a leading brand in ASEAN

Date : 26 Mar 2024
SCGD เดินหน้ากลยุทธ์ต่อยอดความสำเร็จในอาเซียน  ผลักดัน COTTO เป็นแบรนด์ชั้นนำระดับอาซียน รุกตลาดฟิลิปปินส์  ชิงส่วนแบ่งตลาดกระเบื้องเซรามิกและสุขภัณฑ์ มูลค่ากว่า 2 หมื่นล้านบาท

Enter the Philippine market and Compete for a share of the ceramic tile and sanitary ware market worth more than 20 billion baht.

SCGD is advancing its strategy to penetrate the ASEAN market, with a focus on elevating COTTO to a leading brand in the region. We aim to boost sales of our high-value-added products in the tile group, particularly the innovative Smart sanitary ware. This product line, which is set to be showcased at WORLDBEX 2024 in the Philippines, is designed to enhance the quality of life. We anticipate a 10% increase in sales, surpassing 3 billion baht.

 

Mr. Numpol Malichai, the CEO and President of SCG Decor Public Company Limited (SCGD), a leading player in the integrated surface decoration and sanitary ware business in ASEAN, shared some key insights. He highlighted the success of our subsidiary, Mariwasa Siam Ceramics Inc., which operates a floor and wall tile production facility in the Philippines. This plant, located in Batangas City, has an impressive annual production capacity of 12 million sqm. It distributes ceramic tiles and sanitary ware products under the renowned Mariwasa brand, holding the number 1 share in the ceramic tile market. Last year, SCGD's income from the Philippines' tile and sanitary ware business accounted for approximately 9% of our total revenue.

Mr. Malichai said that SCGD is confident that the economy of Thailand and all ASEAN countries will continue to expand in the second half of the year. Especially Vietnam, the Philippines, and Indonesia. Which is the country in which the company is located. There are businesses and investments. For the Philippine market This year, the company is Confident that the Mariwasa brand, which is already the number 1 tile market share in the country, will be able to compete for market share in ceramic tiles and sanitary ware with a strategy to push COTTO to be a leading brand in ASEAN. And offer high value-added products in the tile group and Smart sanitary ware from COTTO to make sales in the Philippines by an additional 10% to over 3 billion baht.

"Bringing the COTTO brand to show at WORLDBEX 2024, a product and decorative materials exhibition. The Philippines' construction and design industry is considered one of the operations according to the main strategy to build on the strength of the surface decoration business from Thailand to various countries in ASEAN by pushing COTTO to be a leading brand in ASEAN. Increase value-added products (HVA) sales such as ceramic tiles, SPC (Stone Plastic Composite), mosaic tiles, Smart sanitary ware, etc. In this regard, by introducing tile products and the "Smart" sanitary ware group, the COTTO brand penetrates the market to enhance product variety and target customers who like products with cutting-edge technology. Participating in this product expo is an important channel for creating consumer awareness. And increasing the opportunity to expand the market in the Philippines for the COTTO brand in another way," Mr.Malichai said.

 

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SCGD moves forward with its strategy to build on its success in ASEAN, pushing COTTO to be a leading brand in ASEAN. Enter the Philippine market and Compete for a share of the ceramic tile and sanitary ware market worth more than 20 billion baht. SCGD is advancing its strategy to penetrate the ASEAN market, with a focus on elevating COTTO to a leading brand in the region. We aim to boost sales of

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