SCGD combines the power of its production base and sourcing systems throughout ASEAN to enter the market with high-quality tiles, sanitary ware, and surface-covering materials

Date : 20 Mar 2024
SCGD เสริมแกร่งโดยผสานพลังฐานการผลิต ระบบซอร์สซิ่งทั่วอาเซียน ป้อนกระเบื้อง สุขภัณฑ์ วัสดุปิดผิวคุณภาพสูง

SCGD joins forces with production bases in Thailand, Vietnam, the Philippines, and Indonesia to increase the efficiency of the regional joint procurement system (Business Sourcing), strengthening the product portfolio of approximately 7,000 tiles, sanitary ware, and surface covering materials for the ASEAN market. Customers are confident in the number 1 brand in every country, guaranteed with high-quality products to meet every lifestyle need. This year, it aims to increase total sales by more than 30,000 million baht.

Mr. Numpol Malichai, SCGD's Chief Executive Officer and President, underscores the strategic significance of supply chain management from the regional production bases. This is a crucial strategy to enhance our competitiveness and meet our customers' diverse product needs. By leveraging joint product sourcing (Business Sourcing) and cross-selling opportunities, we are confident in our ability to increase SCGD's total sales to over 30,000 million baht in 2024, a testament to our commitment to staying ahead in the market.

One of SCGD's strengths in manufacturing is its production base in Vietnam, which is fully integrated from upstream raw material production. It can be used in the production process until the packaging is produced. Help the company control the process very well regarding cost, quantity, and quality of raw materials. As a result, SCGD's products remain of high quality and competitive prices. SCGD currently aims to use its production base in Vietnam as an export base. Most recently, the volume of ceramic tile products exported from production bases in Vietnam represents approximately 40% of all ceramic tile products that SCGD exports to ASEAN.

Mr. Malichai added, "The company plans to create a joint supply base for the tile and surface covering business. And establish a sourcing base for sanitary ware and faucets in China to strengthen costs, diversify the product portfolio, and fulfill customer needs. It is expected that SCGD will be able to import tiles, sanitary ware, and surface covering materials this year. It is entering the domestic and international markets with approximately 7,000 items, including importing tiles and surface coverings from China, India, Italy, and Spain, approximately 20 million sqm., sold under the brands COTTO, LT by COTTO, SOSUCO., Campana, Prime, Mariwasa, and KIA are strong brands in each country. Guaranteed by quality and has built confidence for a long time. Currently, the company imports the highest number of ceramic tiles in the country. Therefore, SCGD will be able to offer a wide range of products and fulfill the needs of every customer. SCGD's strategy combines cooperation with production bases in each country and creating joint product supply bases. It will help increase production efficiency. Cost management Increases the ability to generate income and profit potential. Reinforcing our leadership in surface decoration and complete sanitary ware business in the ASEAN region."

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SCGD combines the power of its production base and sourcing systems throughout ASEAN to enter the market with high-quality tiles, sanitary ware, and surface-covering materials

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