COTTO reveals lifestyle decoration trends for 2023 - 2024, refreshing the new way of life in line with Generation Lifestyle, responding to all needs sustainably.
COTTO reveals lifestyle decoration trends for 2023 - 2024, refreshing the new way of life in line with Generation Lifestyle, responding to all needs sustainably.
Presentation of lifestyle trends from the study of exciting changes in consumer behavior, COTTO presented interesting stories from COTTO for the years 2023-2024, giving levels combined with Lifestyle Trends that show perspectives on living life at Different ages in 4 formats in the theme called MEflection, we reflect the world, and the world remembers us. Which is formed from the words Me and Flection put together
BASIC ORGANIC – Balancing us, balancing the world
It is not strange that people from Gen Y to Gen Tired of living, so they look for happiness. To live a meaningful life, Return to the importance of life balance, Pay attention to your health, Focus on the mind and emotions, Use a slower pace of life, and live more with nature.
People with this trend are looking for relaxation. And do activities you like during the holidays and relax with nature. They are interested in home renovations to promote quality of life Compatible with the context of the area. Having an interest in ECO, they are ready to support businesses, not just looking for profit. But it also aims to take care of society and the environment, believing that if they are reasonable, society and the world will also be good.
Design aligning with this trend must be connected to nature, like simple and free shapes. As for materials, they emphasize craftsmanship and give importance to recycling. The primary color that will win the hearts of this group of people is neutral, which reflects balance and a slower rhythm. Including shades that help promote lasting peace and happiness
RETRO FUTUR - Step into the future with happiness in the past
Gen Y is an expert in using technology. Have an open mind to innovations and believe that technology will improve life. But there are still times when they remember the happiness of the past. Therefore, the "RETRO FUTUR'' trend is like a combination of future technology and the vibe of the old era. It can be said to be a generation that connects with other Gen groups for which they are responsible. Take care of your family to have a good life. Pay special attention to hygiene. And are willing to use technology to help if the technology can meet the needs for cleanliness and safety.
Things that meet the needs of this group of people, therefore, are often things that have cutting-edge functions. But combining the design of the past fits perfectly with the current trend. In a retro style. Rounded lines or grid patterns, etc. As for the materials chosen, they must give a feeling of cleanliness and safety (Hygienic Materials) or be recycled materials that help reduce the problem of resource shortages (Smart Eco Materials), including Materials combined with technology to become innovations of the future (Smart Materials)
YOUTOPIA - The same world that is better than before
We may understand that Only the new generation is interested in developing society and the world. But in reality, All ages are also waking up and being aware of this. Some people from the older generation understand the changes of the times. This group is called Elastic Gen, or people with high flexibility. In comparison, Gen X people have the characteristics of being able to adapt quickly. They have ideals and question social structures. Gen Y people are full of creativity. Dare to demand what is right, while Gen Z has grown up with technology that gives them access to everything. Therefore, we are aware of diversity. And equality. They also dare to stand firm and take action to do the right thing—a mix of people of all generations and all ages. Help move the world today towards the world we want it to be. They use their creativity to campaign in every dimension, including politics, the environment, equality , and the rights of people with disabilities and older people.
Design that will respond to this group of people. Therefore, we use ideas outside the box that reflect our independent identity. Full of energy, Fun Love of bold colors combined with the modernity of the era. To fulfill thoughts and beliefs, in addition to considering the design aspect. They also miss the world they live in. They are open to diversity in combining materials to create new things.
FREEDOM SPECTRUM: Virtual world – Real world
Influence of Gen Z who dare to express themselves. Ready to create the world the way it is. All of this makes the digital world become a space for self-expression. (Self-Expression) we all have the same rights Until the trend "Freedom Spectrum" or "freedom in the virtual + real world" emerged as the digital society grew and became another area. It brings together people from all over the world. Thus, a group called Digital Natives was born with outstanding creativity and open to new experiences. As the digital society grows to become another area, It brings together people worldwide. Thus, a group called Digital Natives was born with outstanding creativity and are open to new experiences. Most of them are Gen Z people who have a risk-taking attitude, love freedom, have access to and are part of new social networks. Express yourself by creating new and innovative content. It became a trend, causing other generations to follow and adapt to the modern world.
They tend to adapt well to change. Be open-minded to new cultures, primarily digital. From currency systems art to virtual worlds that help expand the experience.
The design will be in line with the nature of this group of people. The possibilities are limitless. Surrealism-like games may have fantasy because they combine the online and offline worlds. To respond to your wildest imagination both in the real world and the virtual world
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