SCG Decor Unveils Smart Bathroom for Health-Conscious Smart Lifestyle with Digital Innovations, Hosts an Open House to Highlight Integrated AI Robot-Manufactured Products

SCG Decor has showcased digital innovations that are revolutionizing the Smart Bathroom, catering to the emerging health-conscious lifestyle trends while prioritizing cleanliness and safety with the highlight of AI and robotics featured to aid production. SCG Decor is accelerating its presence in the ASEAN sanitary ware market, which is anticipated to be worth up to 70 billion Baht.

Nampol Malichai, the Chief Executive Officer and President of SCG Decor Public Company Limited or SCGD said, "Following the COVID-19 pandemic, people's lifestyle has changed in three aspects: hygiene, convenience, and the transformation of bathrooms into spaces for entertainment and emotion. In response, SCG Decor has innovated and designed products to meet these evolving consumer needs. Our decor surfaces business has developed air-purifying tiles coated with negatively charged particles, anti-bacterial tiles, and slip-resistant tiles, which have been well-received in Thailand and Vietnam. Meanwhile, our sanitary ware business has developed the innovative Smart Toilet featuring automatic touch systems manufactured in Thailand. We believe the sanitary ware market in Thailand and ASEAN, including Smart Bathroom, holds ample growth potential. The ASEAN market is expected to be valued at 78,700 million Baht in 2026, in Thailand and ASEAN six times greater than the T, an excellent opportunity for SCG Decor to tap into this market potential."

Sittichai Sukkijprasert, Managing Director of Siam Sanitary Ware Company Limited, a manufacturer and distributor of sanitary ware and COTTO faucets, stated, "To align our sanitary ware business with SCG Decor's core strategies and customer needs, COTTO has developed and sought out the innovation of 'digital automation' for the Smart Bathroom from various sources worldwide. These include the VIZIO model of Smart Toilet. This hygiene innovation incorporates 'COTTO Ion Mist' that uses positively charged water processed through ion separation and sprayed as water particles inside the toilet bowl to reduce bacterial buildup. Other innovations include the precision-operated Sensor Faucet, designed to reduce touchpoints, and the Smart Towel Dryer, which quickly dries towels while reducing mold buildup - the main cause of musty smells in bathrooms. This dryer also disinfects with UV light without damaging the fabric or texture; these functions can be controlled through a smartphone application. In addition, we offer a multi-functional Smart Mirror TV that provides entertainment options and daily health check information from a skin condition scanner and body composition scales that instantly measure body mass and fat. We also have a wide shower headset with LED lights that do not require an electrical connection and can play music."

In addition, COTTO has also implemented an automation system combined with efficient power management to ensure that customers receive high-quality products, mitigate health risks for employees, and promote employees to develop their skills and potential for future business expansion.

"COTTO has embraced automation under the concept of Man & Machine Automation Smart Factory, leveraging expertise in sanitary ware production to teach, design, and control robots to work precisely and accurately. This approach ensures that customers will receive high-quality products while considering the safety and health of employees, applied in main production processes such as high-pressure casing for cisterns using conveyors and automatic transport systems, reducing the risk of injury from manual labor in part movements. The glazing process, operated by robots, provides standardized, smooth, and even colors and also helps reduce the employees' exposure to paint inhalation. Additionally, the company uses other advanced technologies in the testing lab, such as AI and image processing technology, to increase precision in inspecting and analyzing product quality before delivering to customers."