SCGD Strengthens Growth in ASEAN Through Malaysian Retail Partnership and Interior Design Business Entry

Bangkok – August 17, 2026: SCGD is strengthening its growth in ASEAN through a strategic partnership to expand ceramic tile business in Malaysia, while entering the interior design and decoration business through the integration of dooDeco. These initiatives will expand the Company's business portfolio and enhance its ability to offer more comprehensive living solutions.

SCG Decor (SCGD), one of the leading companies in the Decor Surface and Bathroom business in ASEAN, continues to expand business opportunities across the region by strengthening its distribution channels and extending into higher value-added service businesses. These efforts aim to increase customer reach and enhance long-term competitiveness through two key strategies:

1. Expanding the Ceramic Tile Business in Malaysia

SCGD continues to implement its Regional Optimization strategy by leveraging manufacturing and distribution network across four ASEAN countries, namely Thailand, Vietnam, Indonesia, and the Philippines. The Company is also expanding into a fifth market, Malaysia, through a partnership with Jubin Bagus, a ceramic tile retailer, wholesaler, and distributor with more than 30 years of experience in Malaysia. The partnership will strengthen access to distributors, expand retail stores, and support growth in Malaysia, the fifth-largest ceramic tile market in ASEAN.

2. Entering the Interior Design and Decoration Business

SCGD is entering the interior design and decoration business through the integration of dooDeco, a full-service interior design, decoration, and installation company within the SCC Group, covering design, built-in works, fit-in works, and loose furniture. This transaction supports SCGD's expansion into the Interior Solutions business, which offers strong growth potential and higher value-added opportunities, driven by increasing demand for home renovation and home improvement.

The integration of dooDeco will enable SCGD to reach end customers more directly, while providing deeper insights into customer behavior and needs that can support the development of products and services that better meet market demand. By combining dooDeco's expertise in design and installation with SCGD's strengths in products, distribution channels, and customer network, the Company aims to provide a seamless experience from product selection and design to installation and project completion.

The expansion of the retail business in Malaysia and the entry into the interior design and decoration business mark an important step in strengthening SCGD across the value chain, from broader customer access through expanded distribution channels to the provision of interior design and decoration services. Together, these initiatives build on the Company's strengths in decorative surfaces, bathroom products, and complementary products, while extending its capabilities in Interior Solutions. This broader offering enables SCGD to provide a more seamless and comprehensive living experience that better responds to customers' evolving needs.